BUSI 428 ABC Johnson and Johnson SWOT Analysis

INSTRUCTIONS OVERVIEW The SWOT tool is an effective way to analyze an organization and/or one of its services or products through the four elements of the tool: strengths, weaknesses, opportunities, and threats. This assignment will enable you to practice using the tool with a current healthcare organization and demonstrate an understanding of how the tool is valuable for managers and leaders. INSTRUCTIONS Choose a health care organization, pharmaceutical company, or physician practice. Identify the mission, vision, and values of the organization, and create a SWOT analysis for your chosen organization. Your analysis must include a SWOT table, as well as a narrative addressing the value of the SWOT tool for managers and leaders and explaining each box, with citations to support your position.

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