Concepts, Posters, and Marketing

Concepts, Posters, and Marketing

Death of a Salesman poster with a man walking away with two cases.black and white show poster for Equus with an abstract picture of a horse.The Music Man image with a cartoon man holding a trumpet and woman in green outfit next to him.

There are visual examples of creative poster art for three plays: Death of a SalesmanEquusThe Music Man. You can get a glimpse of a play or musical through the image and use of color. Depending on the images one uses, an emotional response or attention can draw an audience in and make them curious.  Does the first image of what appears to be a downtrodden man with suitcases make you wonder about his life? 

Poster art and descriptive text are often the first introductions to the play.  

How can we, as artists, go further with the playwright’s “blueprint” of the play?

Now that you have read the play, Clybourne Park By Bruce Norris I’m sure you have an overall vision in your mind of what certain scenes might reflect. In this assignment, you will not design the scenery, lights, and sound,  but rather communicate some overall themes and images so the designers can collaborate with you and the playwright. 

Here at GCC, the Producer (and sometimes the director) takes the lead in giving instructions to the marketing areas to help convey the overall concept and ideas of the play so an audience will be curious about the play (and hopefully attend the production!) 

Instructions

This assignment will put you in the shoes of a producer, director, and marketing team to creatively convey ideas. Have you ever made a “mood board” that gathers some of your favorite themes or ideas in a visual sense? It is very similar. Sometimes the best way to express feelings is through imagery and sound. Here is your chance to give it a “go” and explore:

Option #1 – Create a creative conference design package that you feel best captures the play Clybourne Park By Bruce Norris. As directors collaborate with designers, designers (and provide a concept) they often discuss mood, texture, color, and light within production and design meetings, this assignment will give you a glimpse into that process. This will include concepts for the scenic designer, properties designer, sound designer, costume designer, and lighting designer. 

OPTION #2 – CREATE A POSTER WITH A PRIMARY MARKETING IMAGE FOR A FICTIONAL PRODUCTION OF CLYBOURNE PARK.  INCLUDE ALL PERTINENT INFORMATION ALONG WITH AN IMAGE SUPPORTING THE PRODUCTION. THIS WILL BE YOUR OWN CREATION AND INCLUDE AN EXPLANATION/PITCH OF YOUR POSTER FOR THE THEATRE COMPANY.

Helpful Tips and Suggestions:

Both of these options may warrant  a re-read of the play and researching examples.

Important for Poster Option: If the poster option, do not simply post someone else’s image of a poster – you must create your own. It is suggested you do not go for the obvious (although some do. . .  See what you can do based on your own interpretation and ideas.

Important for Design Board: For the idea board, you can collage imagery, but it must accompany an explanation (as if you were a part of a design meeting). 

You may also create Powerpoint Slide or SWAY document if that helps to convey your ideas clearly. 

Concepts, Posters, and Marketing

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