MAC Donor Relations CRM Strategic Roadmap Presentation

you must conduct secondary research to better understand the project and its context. Search no less than 15 (FIFTEEN) sources between scientific articles, statistical sources, news, NGO, and government publications to gather information. Research questions (RQs) should help guide your search.

Prepare a PowerPoint presentation following the outline presented in class:

  • Cover slide
  • Executive summary (must cover the entire presentation, from head to toe, without citing sources)
  • Introduction and purpose (including team members)
  • Review of the Literature
  • Prelim discussion
  • Recommendations

Option 2: Find the most effective Accountability Process

it could be looked at from the financial accountability angle that answers to different stakeholders (the government, the community, the visitors, the artists, the media) but should in the end focus on being accountable to the donors. The upcoming Phase 2 report is an overview, as explained in class. Once you present it and get orientations from MAC Panama, you go on to the final stage.

My topic is

  • The Museum of Contemporary Art of Panama asks for help setting up a donor relations CRM process. This would require searching the literature for open-access technological platforms that MAC can adopt and for best practices in this area that can point to designing the proper process.
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