MGMT 601 DVU Apple Differentiation Strategy Lifecycles Essay

Each individual will choose a real company that utilizes one of Porter’s strategies to compete in the global market. A one-page written assessment of that company’s success with the strategy is to be completed. After defining the selected strategy consider the following questions: How exactly was the strategy utilized to gain a competitive advantage? Do you see any drawbacks or risks with the strategy? As a reminder, these are the six strategies that are used in Capsim. Please select only one strategy.

Broad differentiation

Broad cost leader

  • Niche cost leader
  • Niche differentiation
  • Cost leader with product life cycle focus
  • Differentiation strategy with product life cycle focus
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