Each individual will choose a real company that utilizes one of Porter’s strategies to compete in the global market. A one-page written assessment of that company’s success with the strategy is to be completed. After defining the selected strategy consider the following questions: How exactly was the strategy utilized to gain a competitive advantage? Do you see any drawbacks or risks with the strategy? As a reminder, these are the six strategies that are used in Capsim. Please select only one strategy.
Broad differentiation
Broad cost leader
- Niche cost leader
- Niche differentiation
- Cost leader with product life cycle focus
- Differentiation strategy with product life cycle focus
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