Please review the follow video about Taco Bell – Eat Like You, build your own 5 Cravings Box (2021) (March 7, 2021 A. Verhoeven)
Also read the finance article, Taco Bell Launches $45 Cravings’ Box as Fast Food Races to Be “Competitive on Value”, By Brook Di Palma.
Then prepare a response to the following discussion topics:
1. Why Encourage customers to use their app for ordering?
2. How is this an example of mass customization?
Please provide empirical support from sources other than the text in your response. Include a paraphrased summary, with cites and references from at least 2 peer reviewed journal articles. These can be found either in the library or by selecting the pdf link to the right of your http://scholar.google.com search. Provide cites and references for each of your discussion responses.
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