UDC Marketing Target Market Definition for Fast Food Market Essay

You are a group of Marketing Consultants hired to create a Marketing Plan for a new client based on the following:

  • An existing, foreign company, wants to take an existing product or service and launch it in Canada.
    • Our chosen company is ShakeShack as it will be launching in Canada in 2024.
    • Source: 
    • I need to work on the following: Present a data driven Market Overview, Summary and Target Market Definition (Quantitative). Be sure that your Market Overview includes the Size of Market (in dollars and volume), Comprehensive Market Share Data of ALL direct competitors, Quantitative Target Market data (Canadian).  Data presented should cover the last 5 years.
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